As part of the wider celebration of Pride Month, Meta today launched a new mini sitecreated in partnership with the National LGBT Chamber of Commerce (NGLCC), who aims to provide support and assistance to LGBTQ+-owned small businesses through a range of tools, case studies, events and more.
The new minisite is primarily focused on video advice, with a bunch of content related to business management, financing and more.
There are also featured case studies, which show how various LGBTQ+ businesses have found success using Meta’s tools.
As noted, the initiative is another element of Meta’s Pride Month push, which also includes a range of stickers and effects across Facebook, Instagram and Messenger to help users join in the celebration.
The focus on specific support for SMEs stems from the latest data, which shows that almost a third of LGBTQ+ small business owners have reported losses of 50% or more during the pandemic.
Sure, most SMBs were hit hard during the period, but Meta also notes that LGBTQ+ businesses often face greater challenges getting help:
“While 80% of businesses impacted by the pandemic expect to fully recover this year, it will be more challenging for the LBGTQ+ community as they face more barriers and points of discrimination when accessing the capital, community building and future planning due to intersectionality.”
The emerging economic downturn looks set to exacerbate this pain and as such all communities need support, and dedicated assistance measures for LGBTQ+ businesses are another part of this broader push.
On another front, Meta has also released a new version of its ‘LGBTQ+ cultural guide‘which is designed to “educate and inspire authentic ways to support the LGBTQ+ community on our platforms and beyond”.
The 29-page guide includes advice on how to support LGBTQ+ communities, as well as information on key trends and ratings.
There are many ways to show your support during Pride Month, and these tips provide additional guidance, both for businesses and regular users, to diversify your spending and help amplify the key messages of the event.